McDonald's is struggling a little bit right now. 
The company said in the second quarter of this year that, as a result of consumers growing sick of rising burger costs and weariness of inflation, its global sales decreased for the first time in almost four years. In a recent call with investors, McDonald's CEO Chris Kempczinski stated that the company's value strategy and pricing are having to undergo a "comprehensive rethink" as a result of the decline. It seems that this also entails serving larger hamburgers. Kempczinski revealed the specifics of the brand's intention to introduce the "Big Arch" burger to its menu on Monday. According to him, it would have two patties, melted cheese, "crispy toppings," and a "tangy McDonald's sauce," as reported by Restaurant Business. "It's a quintessential McDonald's burger with a twist on our iconic, familiar flavors," he stated. 
According to Kempczinki, the burger is currently being tested in three foreign areas, including Canada and Portugal. The company intends to observe how the rollout proceeds in these regions over the course of the next few months before determining whether to expand the burger's distribution into other markets, such as the United States. And this test will be a little different because, if the burger makes it out of testing, it will have global appeal rather than being tailored to each country, which is pretty usual practice for the fast-food company. 
Ian Borden told reporters earlier this year, "In the past, you would have seen us try and get after that opportunity in 20 different markets in 20 different ways." "And after that, you are unable to develop a worldwide equity that you can manage at a large scale." As McDonald's continues to reassess, customers may anticipate more promotions in the future, such as the extension of the $5 Value Meal, in addition to the larger burger. 
During the investor call, Kempczinski stated, "Consumers still recognize us as the value leader versus our key competitors; it's clear that our value leadership gap has shrunk recently." "We're working quickly to fix that."