In the latest episode of Shark Tank India season 3, two 21-year-old entrepreneurs captivated the sharks with their pitch for FOMO, an innovative ice tea brand. Anupam Mittal, Aman Gupta, Namita Thapar, Ritesh Agarwal, and Amit Jain were all intrigued by the founders' vision and product, leading to a fierce bidding war. The entrepreneurs sought Rs 35 lakh for a 4% equity stake in their company, sparking excitement and interest among the sharks.

FOMO stands out in the market as an alternative to sugar-heavy beverages. The founders emphasized that their drinks contain zero refined sugar and less than half the sugar content of a can of Coca-Cola. This health-conscious approach resonated with the sharks, who recognized the potential for FOMO to disrupt the beverage industry.

Despite their enthusiasm, Anupam Mittal raised concerns about the founders' business strategy. He questioned their decision to diversify into the milk-based supplements market, suggesting that it could dilute their brand identity. Additionally, Mittal expressed apprehension about supplying ice tea to schools, citing the presence of caffeine in the product. However, the entrepreneurs assured him that their product was approved for consumption by schools only after rigorous testing.

The bidding war that ensued highlighted the sharks' eagerness to invest in FOMO. Each shark saw the potential for growth and profitability in the brand, leading to competitive offers and negotiations. In the end, the entrepreneurs had the enviable task of choosing the best offer among several lucrative deals.

FOMO's success on Shark Tank India is a testament to the innovative spirit and entrepreneurial drive of young Indians. It also underscores the growing demand for healthier beverage options in the market. As FOMO continues to expand its reach and impact, it serves as an inspiration to aspiring entrepreneurs across the country.